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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Category: marketing strategy

Will ESPN’s new local strategy succeed?

On July 20, 2009 By In marketing strategy

Image via Wikipedia The New York Times is reporting that ESPN is rolling out their local site experiment that started in Chicago to three additional markets – Dallas, Los Angeles, and New York. In the …

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Microsoft: leading by following

On July 17, 2009 By In marketing strategy

Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. …

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Dashboard AND Gut

On June 9, 2009 By In marketing strategy

This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we …

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Mac vs. PC: truth in advertising hurts

On May 29, 2009 By In marketing strategy

I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for …

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Starbuck’s answer to McCafe: messaging disaster?

On May 22, 2009 By In marketing strategy

Image via Wikipedia In a New York Times article today,  Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you …

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Developing your insight feed is critical to being relevant

On May 21, 2009 By In marketing strategy

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled …

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Pepsi logo: hype or genius?

On April 28, 2009 By In marketing strategy, Uncategorized

A friend recent sent me this post from Gawker, thanks Bruce! In the post they poke fun at the rationale (download) provided by the agency, Arnell Group, on the multimillion dollar logo refresh. Personally, I …

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Rise of Experience: the next horizon to captivate customers

On April 23, 2009 By In marketing strategy, Uncategorized

Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop …

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Is “price” underleveraged in your marketing organization?

On April 16, 2009 By In marketing strategy, Uncategorized

Image by Getty Images via Daylife Recently, I have been speaking to lead marketers about growth — how they define it and what they are doing to achieve it. Through 13 interviews, not one lead …

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Renewed definiton of brand

On April 13, 2009 By In marketing strategy, Uncategorized

by photographer PiccoloNamek and image via Wikipedia This is the fourth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top …

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