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Alan B. Hart

Marketing Thought Leader, Speaker, Podcast Host, Consultant and Advisor

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Category: marketing strategy

The New Face of Marketing Leadership

On June 17, 2010 By In marketing strategy

In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing …

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Achieving change & transformation: What motivates us? – Dan Pink explains

On June 1, 2010 By In marketing strategy

A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue …

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Leading Outside the Lines – enabling change and transformation

On May 27, 2010 By In marketing strategy

Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how …

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Brand owner wake up call!

On March 3, 2010 By In marketing strategy

How do you think this changes the game for brands? Comments welcome!

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Mobile banking in emerging markets

On February 26, 2010 By In marketing strategy

Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of …

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Only 25% of Companies Are Managing Marketing Effectively, Study of 400 Companies Links Performance to Specific Marketing Management Best Practices

On October 7, 2009 By In marketing strategy

Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a survey of more than 400 companies by my firm, CMG Partners, and market research firm Chadwick Martin …

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Is IDC loosing relevance on marketing?

On October 1, 2009 By In marketing strategy

The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study.  I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of …

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Poll: Is your head of marketing a strategic adviser to the CEO?

On September 2, 2009 By In marketing strategy

I am currently writing a summary of CMG Partners‘ second round of CMO Agenda research, which consists of 31 interviews with lead marketers. This topic is a central theme that determines the role and value …

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Risk it all, stop watering down the message

On August 20, 2009 By In marketing strategy

Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets …

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IBM takes on SAS for analytics domination, but neither is superior

On July 28, 2009 By In marketing strategy, Uncategorized

Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to …

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