Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? …
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The New Face of Marketing Leadership
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing …
Continue readingAchieving change & transformation: What motivates us? – Dan Pink explains
A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue …
Continue readingLeading Outside the Lines – enabling change and transformation
Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how …
Continue readingBrand owner wake up call!
How do you think this changes the game for brands? Comments welcome!
Continue readingMobile banking in emerging markets
Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of …
Continue readingOnly 25% of Companies Are Managing Marketing Effectively, Study of 400 Companies Links Performance to Specific Marketing Management Best Practices
Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a survey of more than 400 companies by my firm, CMG Partners, and market research firm Chadwick Martin …
Continue readingIs IDC loosing relevance on marketing?
The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study. I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of …
Continue readingPoll: Is your head of marketing a strategic adviser to the CEO?
I am currently writing a summary of CMG Partners‘ second round of CMO Agenda research, which consists of 31 interviews with lead marketers. This topic is a central theme that determines the role and value …
Continue readingRisk it all, stop watering down the message
Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets …
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