Risk it all, stop watering down the message

Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back!

One item that rarely gets talked about in business today is “risking it all”. The concept is usually associated with a mad man or women who is potentially throwing away their money or a companies money on a BIG BET. Why is this always seen as scary and potentially the dumbest thing anyone could do?

In a recent New York Times article, The Birth of ‘Just Do It’ and Other Magic Words, the author highlights great bets that advertising people have been taking in copyrighting and concepts based on the documentary Art & Copy, directed by Doug Pray.

Enjoy the trailer!

The bottom line

Despite what this documentary says about a function or industry, being bold and risky seems to be a very, very good thing – Just do it!

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