I had to share this ad that a colleague was raving about — thanks Erin!
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The Bottom Line:
Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really impressed with the positive emotional message of how this value consciousness, we all are facing with the economy, can be an adventure of experience. Really classy and elegant versus the other brands out their hammering the rational side of savings. Target has something here we all can learn from.