Super Bowl ads may disappoint this year

According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are pulling out means the potential for disappointment this year is high.

For smart savvy marketers, the Super Bowl ads are always a bit of a joke — big bang for little effect. They are more of a showcase for the big brands like Budweiser or the new on the scene brands like GoDaddy.com. All that aside, it is still a sad day for marketers when we are not waiting with baited breathe to see every second of the advertising action.

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2 comments

  1. I look for one stand out commercial. The Baby who trades and the talking stain were big hits to me. The Stain is still funny, a year later. I hope there is one big break out, winner commercial. Then we can take it apart and see what made it work and follow and see if it actually increased sales. There should be some award for the actors in the BEST Superbowl commercial. HMM
    good idea, maybe I will do that on MY blog!

    Dr. Wright
    The Wright Place TV Show
    http://www.wrightplacetv.com
    http://www.twitter.com/drwright1

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