Burger King going viral again, but success is uncertain

The newest video viral campaign for Burger King is Whopper Virgins, which is a “pure” taste test between the Big Mac and the Whopper among people who have never heard of McDonald’s or Burger King much less a hamburger.

Adage recently published “Response to BK’s ‘Whopper Virgins’ Short of a Freakout“, which highlights the early stats on the campaign are “o.k. but promising” and tone of the buzz is waffling a bit as some negative buzz is coming in.

The bottom line:

Personally, I am not 100% sure how I would judge this campaign. It is a novel concept, but the social value is dubious to me.

I am still a fan of the previous Whopper Freakout campaign.