Was reading “Healthcare much alive for Google” published by DMNews. The article highlights a few key insiders at Google stating that healthcare digital marketing is an area that is poised for expansion in 2009. Some of the ways Google is positioning itself:
- Google Health – medical records storage
- Google Flu Trends – search data used to predict flu outbreaks
One other company highlighted as a leader is Johnson & Johnson.
This is tactic for healthcare companies could be a way to differentiate. These methods align with how consumers are learning and research health issues more and more through the internet. This would also likely increase the ROI of the large direct-to-consumer marketing budgets and make it possible for non-blockbuster drugs/treatments.