New email I just read from MarketingProfs.com looked at a 2004 study that shows consumers perceive longer packaging to have more volume vs. containers that are shorter. They also go on to highlight that unique packaging vs. standard bottles, etc. has the same effect. This is where a lot of “innovation” in consumer package goods is taking place and has taken place recently. I thought it was interesting and wanted to share…
Link to read the email: http://www.marketingprofs.com/news/customer-behavior/index.asp?nlid=641&cd=dmo121&adref=NcbW4a8